Memorial Day isn’t just another long weekend—it’s a time to honor those who’ve served, reflect on the sacrifices made, and reconnect with the people and values that matter most. This year, Rally Point Branson, happening May 23–26, 2025, transforms this meaningful holiday into an unforgettable experience for Veterans, active-duty service members, and their families.
Branson, Missouri, often hailed as America’s most patriotic city, is the perfect backdrop for a weekend filled with camaraderie, entertainment, remembrance, and adventure. While exploring all that Branson has to offer, Branson Show Tickets can help you find the best entertainment options to make the most of your visit.
What Is Rally Point Branson?
At its core, Rally Point Branson is about connection, honor, and celebration. Whether you're a Veteran reconnecting with old friends, part of a military family seeking meaningful moments, or simply someone who appreciates the service of others, this event was created with you in mind.
Why Branson?
Branson isn’t just known for its incredible live shows and attractions. It’s a community rooted in deep patriotism and renowned hospitality. From its military honoring displays to the warm kindness of its locals, Branson is the ideal destination to come together and celebrate the true spirit of Memorial Day.
Event Highlights by Day
Here’s what you can look forward to during Rally Point Branson 2025:
Friday, May 23 – Kickoff at Branson Landing
Start your weekend with a bang at Branson Landing. The evening's festivities are a lively mix of entertainment and connection:
Live Music by the talented Eastern Heights band.
Exciting vendors and family-friendly activities.
Opportunities to connect with other Veterans, resources, and supporters.
This high-energy kickoff sets the tone for a weekend you won't forget.
Saturday, May 24 – Veterans Social & Brew Crew
A day crafted for fun and reconnection:
Morning Go-Kart Rides:
Start your day with adrenaline-filled fun! Free for 100 Veteran families, this activity promises laughter, speed, and lasting memories.
Brew Crew Gathering:
Unwind in a casual setting with coffee and camaraderie as Veterans socialize and share stories at the Branson Chamber & CVB.
Sunday, May 25 – Explore Branson & Concert Night
The day is yours to experience everything Branson has to offer. From thrilling attractions to serene landscapes, there’s something for everyone. Explore many of Branson’s shows and attractions and make the most of your visit!
The evening’s grand finale, an Alabama concert at Thunder Ridge Nature Arena, is perfect to wrap up your Sunday. Dance, sing along, and make memories with your family and new friends.
Monday, May 26 – Memorial Day Observance
This poignant day focuses on honoring fallen heroes. With thoughtful ceremonies and moments for reflection, Monday is a meaningful and fitting close to the weekend.
Family-Friendly, Veteran-Centered
At Rally Point Branson, families take center stage. Children’s activities, family-focused events, and welcoming spaces ensure everyone feels included. At the same time, Veterans are given the space and time to share experiences, network, and feel a sense of community. This balance between fun and reflection is one of the many things that makes Rally Point so unique.
How to Join Rally Point Branson
Here’s everything you need to know about attending the ultimate Memorial Day weekend:
How to Register
Visit Rally Point Branson to register or RSVP for events.
Certain activities, like the go-kart rides, have limited spots—so sign up early!
Travel Tips
Branson is a popular destination during Memorial Day, so it’s best to book lodging well in advance.
Various hotels offer Veteran-specific discounts to make your trip more affordable.
Check out driving/flying options for easy access to Branson, conveniently located in the heart of the Ozarks.
Why Rally Point Branson Is More Than Just an Event
Rally Point Branson is not your average Memorial Day weekend event. It’s a tribute to those who’ve served, a celebration of community, and a time to create lasting memories with loved ones. Whether you’re soaking up the music, exploring Branson’s beautiful attractions, or taking a moment to honor those we’ve lost, you’ll leave Rally Point with a full heart and a renewed sense of gratitude.
Make this special weekend part of your yearly tradition and spread the word with fellow Veterans and families. Branson is waiting to welcome you!